Northern Playground is a small Norwegian company that tells it how it is. Because the fact is that other brands are lying to you. While they say to buy more sustainable clothes, we say that there is no such thing. Period.
Today the textile industry is responsible for around 8% of the world's total greenhouse gas emissions. Producing more garments in "sustainable" materials isn't helping anyone. We need to reduce the volume. Luckily that's pretty easy. Buy clothes that last, wear them for as long as you can and repair if possible. Less clothes, more time for playing.
WHAT THEY SAY
WHAT WE SAY
Check out our new collection! Time to change up your wardrobe.
Presenting this season's trends!
The 5 t-shirts you need for your summer activities!
Keeping our prices low!
Old sweater? Buy 3 new ones for the price of 2!
Check out our permanent collection! Relevant today and in ten years.
Why guess future trends? Design classics with us!
Why own 5 t-shirts when you can wear 1 for everything?
Keeping our quality high!
Old sweater? Repair and wear for 3 more years!
At Northern Playground we say what the others don't dare: Buy fewer clothes.
Wear your clothes as long as you can, repair them if possible, buy quality and buy products that won't go out of style.
Or just go naked 😊