Sustainable materials do not exist. Period. It doesn't matter how great of a material your clothes are made of, they still have a substantial negative effect on the environment. Many clothing companies talk about "sustainable textile production", but as long as sustainable materials don't exist, sustainable textile production doesn't either.
So what can we do? To be honest, you need to buy fewer clothes. The first step is buying high quality garments and wearing them until they are completely worn out. That is your responsibility, and as a clothing company we need to take action as well. Below are some of the things Northern Playground does today to reduce our impact.
MEASURES FOR REDUCING CLOTHING CONSUMPTION
We want you to be able to wear our clothes on as many adventures as possible. To make this possible, we have made repairs easy. We give you everything you need and teach you to repair, or if you prefer you can send your garment to us to be repaired. When it's all worn out, send it to us for recycling! Read more here.
We turned the traditional business model of clothing companies upside down. Now, we include you and the rest of our customers as much as possible in both business decisions and product development. Read more here.
We follow strict design requirements in product development. These requirements stress the importance of durability and multi functionality. Read our design philosophy here.
A big part of our model is including you in the development of new and existing products. That way, we are sure that we only create products that will be loved and worn for many years. Join our Community here.
We work politically to give the environment more attention in the clothing industry. We have (amongst other things) sent multiple letters to the government requesting an environmental tax. We also believe that the industry must take larger responsibility, and use our position to front this as best we can. See examples here and here.
SELF-IMPOSED ENVIRONMENTAL TAX
Until our government steps up, we set aside 15 NOK of every online sale to pay a self-imposed environmental tax. This tax is used for saving and repairing clothing, bringing us closer to our vision of reducing the world's clothing consumption. Read more here.
"Fast fashion" is the environment's worst enemy. We don't release new collections every season, and we develop clothes with classic designs that last a long, long time. Read more here.
We are open, honest and say what other companies are too afraid of saying: There is no such thing as sustainable clothing, and the only measure that really makes a big difference is if we buy less clothes. We repeat this as often as possible and will continue to do so as long as we exist. In other words, we spend a lot of time and energy trying to make people think think twice about consumption. See a few examples here and here.
NO DISCOUNTS – FAIR PRICES
Sales campaigns are in many ways the one of the main contributors to overconsumption. We can't talk about sustainability and offer discounts at the same time. Read more about our discount philosophy here and here.
We also don't design with lowest possible prices in mind. We put quality first, so that you can wear our garments as long as possible and own less. It may not be cheap, but it ensures that animals, people and plants in the supply chain live good lives. It also means that we don't have to produce the world to the ground to succeed.
In 2022 we used our environmental tax to host a care and repair festival. In collaboration with a handful of other companies, we carried out four days of teaching people how to take better care of their clothes, and repairing clothes, bikes, knives, shoes and more. We plan to make this festival a tradition that gets bigger and bigger every year. Read more here.
MEASURES FOR REDUCING OUR FOOTPRINT
WE CALCULATE OUR ENVIRONMENTAL FOOTPRINT
We calculate the environmental footprint of our production. Not to brag about lower numbers, but to show that every single garment has a negative impact on the environment. Read more.
THE ORGANIC COLLECTION
We choose wool because it is a natural material, can be used for a long time without washing and fits hand in hand with our design philosophy.
ENVIRONMENTAL CULTURE AMONG EMPLOYEES
All employees also take their personal environmental impact seriously, and we both discuss and acknowledge our footprints as individuals. For example, no Northern Playground employees drive to work and we eat vegetarian lunches every day. Read more about how we work with environmental culture here.
We use recyclable, cardboard packaging and say no to plastic.
We produce most of our clothing at Utenos in Lithuania. Utenos takes their environmental responsibility very seriously, and is the only manufacturer in the world that fulfills Greenpeace's environmental standards.
MEASURES FOR INCREASING TRANSPARENCY
BEHIND THE SCENES
We believe that honesty and transparency are key. A few times a year we give our customers an honest peak behind the scenes of our company here.
We don't have any secrets. Check out where all of our products are produced, where the materials come from and more on our full list of suppliers (updated regularly).
Distributed by: Oslo municipality
Distributed by: Inland Norway University of Applied Sciences